![]() Tonight, Dr. Angelo Landriscina, Dr. Andrea Suarez, and Dr. Camille Howard, will host a TikTok Live panel discussion about sun safety and skin cancer prevention. "As a leading sensitive skincare brand, it is our responsibility to educate consumers on all factors that can affect skin health, including sun damage, and at the heart of this commitment is our desire to provide our consumers with easy access to the advice and expertise of the dermatologist community that has been and continues to be a champion for our brand,” said June Risser, Vice President and General Manager of Consumer Business at Galderma.Īccording to Risser, the digital ecosystem allows the brand to deliver on its commitment.Ĭetaphil's efforts begin today Monday, May 3, which is known as Melanoma Monday, a national day of observance created by the American Academy of Dermatology to drive awareness and education about the deadliest form of skin cancer. Through the end of May, Cetaphil and its leading dermatologist ambassadors will be dedicated to maximizing awareness of the symptoms, causes, and prevention of skin cancer through a multitude of integrated efforts across Instagram, TikTok, media and more. Specifically designed for sensitive skin, the new reef-safe line includes an SPF 30 and SPF 50 lotion, an SPF 50 liquid face sunscreen, and an SPF 50 stick sunscreen. The Cetaphil Sheer Mineral Sunscreen collection features four 100% mineral sunscreens with microbiome gentle formulas and antioxidant vitamin E to provide broad-spectrum protection against UVA/UVB rays. The new campaign rolls out as the brand expands into the $1 billion mass market sun care sector with a new line of mineral formulations. ![]() Cetaphil, a Galderma brand, is kicking off a PR and digital campaign to help educate the public about sun safety to help prevent skin cancer. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |